Google analytics shows that Small Business miss 33% of calls.

According to Google Analytics:

Small trades businesses, such as roofers, plumbers, HVAC repair services, and others in similar categories, miss a significant percentage of calls each week. According to industry data:

- **Home services businesses miss approximately 27% of inbound calls** on average. This statistic applies broadly to contractors and service providers in categories like plumbing, HVAC, electrical, pest control, and restoration[1][3][5].

- The missed call rate is consistent across various studies, highlighting the challenges these businesses face in answering all calls while managing hands-on work[3][5].

Missed calls represent lost opportunities for revenue and customer acquisition. Research shows that **85% of callers whose calls go unanswered will not call back**, and most will turn to competitors instead[3][5]. For small trades businesses relying heavily on phone leads for conversions, addressing missed calls is critical to improving profitability.

Citations:

[1] See How Much Missed Sales Calls Cost Home Services Businesses https://www.invoca.com/blog/how-much-missed-sales-calls-cost-home-services-businesses 

[3] 2019 Home Service Call Performance Report https://blog.servicedirect.com/home-service-call-performance-report

[4] How Many Phone Calls Are You Missing? See How Your Industry ... https://martech.health/articles/how-many-phone-calls-are-you-missing-see-how-your-industry-stacks-up

[5] The Hidden Costs of Missed Calls for Home Service Business Owners https://www.housecallpro.com/resources/missed-calls/